Client

Amazon

Role

Producer

About

As Amazon prepared to launch Prime Book Box - a new children’s book subscription service – they came to us in need of a launch video that did many things:

• replace their traditional press release announcement

• educate audiences about the new offering and showcase product features

• drive potential customers to the landing page for beta sign-ups

• capture the magic and excitement children feel when reading

Our concept, initially dubbed “Look Who’s Knocking,” used the now common Amazon delivery as a way to surprise real, unsuspecting children. While recounting their favorite stories or sharing their passion for reading, we interrupted kids with a real Prime Book Box delivery right on set – doorbell and all – that was specifically tailored for each of their reading levels. Parents joined in on the fun to open the boxes, discover the new stories, and share in the joy of reading.