Nabisco’s 115 Moments of Joy
Featuring DNCE
Client
Nabisco
Role
Cam-Op, Editor
About
To celebrate its 115th anniversary, Nabisco created the “115 Moments of Joy” Sweepstakes, giving away $115,000 to three lucky winners.
Our challenge on this one was simple: take a small-town in Ohio, mix in the amazing and eccentric dance-rock band DNCE, provide all-you-could-eat Nabisco snacks, and surprise a lucky fan and her family with a giant check for $115,000. And, do it all in one go – no second takes, no room for error.
Between drone operators, Facebook live streaming from the band’s vehicle, capturing truly authentic reactions, highlighting the client’s messaging, and finishing the fast-turn edit – our production team was up to the task and made something we and the client were proud of.
And, in the end, Joe Jonas and his DNCE bandmates threw our winner a surprise party she’ll never forget.