The Land of Nods
About
Tableau’s product marketing team needed a video spot for their AI offering: a suite of tools that helps you ask the right questions about your data and scale analytics across your business.
However, key audience insights showed two conflicting sentiments: leaders and CEOs highly value data literacy within their organizations, yet users more often than not lack the confidence they need to properly work with data.
So, we needed to close that gap: data is highly valued, but most folks lack the confidence they truly need.
Enter, The Land of Nods - a place we’ve all been before at one time or another. You’re nodding along, pretending you know what the heck is going on when in reality, you’re way out of your depth. Panic, nerves, fear, outright denial - we’ve all been there before. However this time, there’s a solution. Tableau is here to set us all free and give us the confidence we need to work with data.
The Land of Nods - 15 second spot
The Land of Nods - 6 second spot