Client

VMware

Role

Producer, DP, Editor

About

VMware is on the cutting edge of technology, working to solve some of the biggest problems facing culture, communities, and businesses around the world.

However, solving such complex challenges often flies in the face of clear, concise audience communication. The brand wanted that to change. So, we decided to break these complex ideas into their component parts with a simple game we all know and love: 20 Questions.

In the run up to their 20th anniversary, VMware invited a host of diverse industry leaders to help create this clearer conversation and answer some simple, fun, and sometimes profound questions.

The premiere interview of VMware’s 20 Questions series featured Alexis Ohanian – Co-Founder of Reddit and Initialized Capital – covering everything from women’s tennis, to artificial intelligence takeovers, to the importance of cryptocurrencies.