Client

Harley-Davidson

Role

DP, Editor, Motorcycle Rider

About

What better place is there to learn how to ride a Harley-Davidson motorcycle than Ryder, ND? Harley-Davidson gave every eligible citizen of Ryder – total population 84 – the chance to earn their motorcycle endorsement and help make Ryder the first fully motorcycle licensed town in America.

Live music, riding simulators, professional demonstrations, and even a refurbished water tower – the citizens of Ryder enjoyed everything that the Harley-Davidson takeover had to offer.

Watch and enjoy the hero video (above) and teaser (below) that our talented crew produced in the run up to this small North Dakota town’s biggest event of the year.